背景及挑战
Chemexis易迅是一家以电子商务平台为主要销售渠道的多元的化工企业，立志于成为倍受推崇的专业化工制造商与分销商。易迅秉承为用户创造价值的理念，将自身定位于中国中小化工企业的销售部和采购部；易迅能够为上下游客户提供便易、迅达和专业的服务。
Chemexis International Co Ltd is a professional chemical supply company focused on e-commerce located in Shanghai P.R. China. Chemexis is inspired by some of the most prestigious world well-known multinational co-operations and aim to become a hub for professional chemical products and raw materials.
Chemexis is managed by its CEO who has been focusing on the chemical manufacturing industry for many years. His previous management experiences are adequately trained to run the organization. Our expert staff from worldwide is to ensure our clients achieve the very best results in chemical industry.
解决方案
基于企业行业背景与品牌的未来定位，辉盛将易迅的整体风格定位于国际化的、技术与服务领先的化工电子商务品牌，并从视觉设计角度体现出超前的时代风格。在设计中，辉盛确定CHEMEXIS的英文字体是品牌传达的核心元素，字体风格决定着品牌整体风格的走向。字体带有技术性的小写字母风格，将EX做为单词分割的分界，单词成为CHEM-EX-IS的合成词，较宜读懂及记忆。.COM出现在名称中可以突显品牌的定位。蓝色的球形即象征蓝色星球/世界，又代表分子的融合，亦有互联网的时代风格，简单的符号中蕴藏了深层的概念。全新的品牌形象设计为企业迅速进入市场，确立定位提供了品牌保障，也为企业未来的发展打下了坚实的基础。
