合伙人/策略总监
墨里创始人
Moly专注于创意广告行业十年有余,在成为辉盛合伙人之前,她曾先后任职于青岛地区多家知名广告公司,曾任青岛众合摆渡策划总监兼客户总监。她具有很强的市场洞察力、创意力、沟通力,她的策划方案讲求落地执行,从业多年经验横跨品牌推广、活动行销、房地产营销、商业运营等不同类型和领域。在她看来,互联网竞争的下半场,行业市场、客群能级、消费需求等不断变幻,只有综合不同维度做好品牌定位、阶段推广中做到营销落地,步步为营,才能将品牌做好、做强。营销策划将成为品牌发展过程中「硬核竞争力」的主要支撑力之一。
Moly has been focusing on the creative industry for more than ten years, before she joined Rise Design CO. as a partner, she has served in many well-known advertising companies in Qingdao. She has served as the planning director and market director of Qingdao Zhonghe Baidu CO. She has strong market insight, creativity and communication. Her wide-ranging expertise encompasses brand promotion, event marketing, real estate marketing, and commercial operation. In her view, market planning will become one of the main supporting forces for brand development process.
CLIENT EXPERIENCE 客户经验
龙湖地产
万科地产
青岛啤酒
保利地产
海信集团