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Imagine.it
a new concept Italian restaurant.

Imagine.it expresses a desire for a cozy, soothing, slow life in the Italian style. K100's passion for Italian cuisine is expressed through the Imagine.it brand, an inspiring and imaginative restaurant brand with a romantic vision and space design that influences people's desire for a better life and their search for good food.

凯悦用「意橡」为名,表达了对意式惬意、舒缓的慢生活的一种渴望。凯悦对意式美食的艺术之心,全部倾注在「意橡」的树荫之下。意橡是充满灵感与想象的餐饮品牌,无论是品牌视觉还是空间设计的浪漫情调,都催生着人们对于美好生活的向往与对美食无止境的探寻。RDA非常荣幸与CCB建筑团队合力完成了这一项目,十余人项目小组与甲方通力配合,在三个月内实现了从品牌概念到万达城亮相落地,这一项目充满着设计师用心付出的结晶。

Brand Identity | Brand Communication
SEO
New brand identity concept.
SEO
Interior design.
SEO
Brand Applications.
SEO
SEO
Product packages.
SEO
SEO
3D Rendering of the restaurant facade. (CBB Design Credit)

Imagine.it expresses a desire for a cozy, soothing, slow life in the Italian style. K100's passion for Italian cuisine is expressed through the Imagine.it brand, an inspiring and imaginative restaurant brand with a romantic vision and space design that influences people's desire for a better life and their search for good food.

SEO
Brand typeface design.
SEO
Brand guideline system.
SEO
New identity design unvealed.

Design Ideas

一只小鸟站在新枝上悦享自然,这一令人愉悦的场景,被我们转化为极具感染力的创意力量,一只灵巧的小鸟自然而生,被我们意象化地表达为凯悦-意橡新概念西餐全新的视觉核心形象。