NFTs have exciting new properties: they’re unique, provably scarce, tradeable, and usable across multiple applications. Just like physical goods, you could throw them in the trash, gift them to a friend across the world, or go sell them on an open marketplace. But unlike physical goods, they're armed with all the programmability of digital goods. Boomerang has a strong symbolic meaning as a hunting tool of primitive people. We based on this graphic to develop the brand visual element, which is a simple and powerful symbol of the concept of hunting for digital wealth. The unique letter X reinforces the brand's sense of technology and the attributes of NFTs.