Imagine.it
Italian restaurant branding and interior design.
Imagine.it is a contemporary Italian restaurant concept built around relaxed dining, imagination and the pleasure of slowing down. The brand needed to connect its culinary point of view with an inviting atmosphere that guests could recognise from the facade through to the table.
RDA collaborated with the architectural team to translate the concept into a coherent identity, packaging and interior experience. Typography, natural forms and warm spatial details give Imagine.it a distinctive character across signage, menus, branded materials and customer communication.
Project Details
Restaurant Brand Identity | Interior Brand Design | Packaging and Communication
![Imagine.it Italian restaurant brand identity]()
New brand identity concept.
![Italian restaurant interior and brand experience]()
Interior design.
![Restaurant visual identity application]()
Brand Applications.
![Italian restaurant packaging and branded materials]()
Product packages.
![Restaurant facade and entrance design]()
3D Rendering of the restaurant facade. (CBB Design Credit)
The visual identity and interior share one expressive language, allowing the restaurant’s relaxed Italian character to remain consistent across graphics, objects, materials and space.
![Restaurant wordmark and typography]()
Brand typeface design.
![Italian restaurant interior detail]()
Details of the interior.
![Restaurant visual identity guidelines]()
Brand guideline system.
![Imagine.it restaurant launch communication]()
New identity design unvealed.
Design Ideas
The identity draws on organic forms, expressive typography and warm material cues. Applied consistently across the facade, menus, packaging and interiors, it turns the restaurant concept into a coherent experience rather than a collection of separate design elements.
