Turning Woodworking into a Shared Experience
JCL Playtime Brand Design
JCL Playtime is a woodworking workshop inside a city-centre mall, making traditional craft accessible to beginners, families and curious first-time makers. RDA built a brand identity and retail experience that gives the workshop a playful, clear and welcoming voice.
A compact identity system turns the workshop into a recognisable destination. A warm palette, modular graphics, wayfinding and a tactile store environment carry one story from storefront to class materials and photography.
- Brand Strategy
- Experience Store Identity
- Retail Space Design
- Environmental Graphics
- Brand Photography
Background
As retail shifts from products to experiences, JCL needed to explain its workshops quickly and make the store feel inviting from the mall circulation. The identity had to connect craft, safety and a sense of play for young visitors and families.
A compact identity system turns the workshop into a recognisable destination. A warm palette, modular graphics, wayfinding and a tactile store environment carry one story from storefront to class materials and photography.
Challenge
JCL Playtime is a woodworking workshop inside a city-centre mall, making traditional craft accessible to beginners, families and curious first-time makers. RDA built a brand identity and retail experience that gives the workshop a playful, clear and welcoming voice.
A compact identity system turns the workshop into a recognisable destination. A warm palette, modular graphics, wayfinding and a tactile store environment carry one story from storefront to class materials and photography.