Italian Material, Reframed for Contemporary Living
Dolometti瓷砖
We worked with architect and creative director Paolo Cesaretti to realize a natural Italian brand and expand the brand experience to everywhere. Dolometti guided by the desire of creating versatile ceramic solutions for interior design and architecture.
瓷砖行业长期缺乏原创设计风格，品牌文化千篇一律，这让企业在打造优秀瓷砖品牌时困难重重，这次，辉盛赋予瓷砖以惊艳的视觉形象，创造了顶级自然瓷砖品牌——DOLOMETTI。如何将自然纯粹的艺术美融入DOLOMETTI的品牌基因中。辉盛以敏锐的审美视角，将目光投射在意大利阿尔卑斯北部的那片连绵的奇幻山脉，以多洛米蒂山脉奇异壮丽、纯粹天然的美创造了Dolometti的品牌视觉形象。辉盛感叹于极简元素带来的自然大美，流水、山石、树林、草场……这些元素饱含着人们对自然的亲近与渴望。辉盛将这种渴望带入DOLOMETTI的品牌文化中，赋予了品牌天人合一的文化内涵。 项目聚焦瓷砖品牌识别，将产品视觉、建材展示与空间体验延展为完整品牌系统。
- 品牌视觉形象
- 空间设计
- 产品设计
Background
We worked with architect and creative director Paolo Cesaretti to realize a natural Italian brand and expand the brand experience to everywhere. Dolometti guided by the desire of creating versatile ceramic solutions for interior design and architecture.
瓷砖行业长期缺乏原创设计风格，品牌文化千篇一律，这让企业在打造优秀瓷砖品牌时困难重重，这次，辉盛赋予瓷砖以惊艳的视觉形象，创造了顶级自然瓷砖品牌——DOLOMETTI。如何将自然纯粹的艺术美融入DOLOMETTI的品牌基因中。辉盛以敏锐的审美视角，将目光投射在意大利阿尔卑斯北部的那片连绵的奇幻山脉，以多洛米蒂山脉奇异壮丽、纯粹天然的美创造了Dolometti的品牌视觉形象。辉盛感叹于极简元素带来的自然大美，流水、山石、树林、草场……这些元素饱含着人们对自然的亲近与渴望。辉盛将这种渴望带入DOLOMETTI的品牌文化中，赋予了品牌天人合一的文化内涵。 项目聚焦瓷砖品牌识别，将产品视觉、建材展示与空间体验延展为完整品牌系统。
Design System
Partnered with Paolo Cesaretti Architetto (Italy) RDA is a China-based brand identity, corporate design and spatial design studio. Guided by the idea of Re-Define Aesthetics, we build clear, distinctive design systems for companies entering, growing from, or building brands out of China. Our work spans brand strategy, visual identity, packaging, retail space and digital communication for clients across healthcare, consumer goods, F&B, manufacturing, technology and lifestyle. Based in Shanghai, with partner offices in San Francisco and Melbourne.
为了打造顶尖的空间展示设计，辉盛与意大利知名空间设计师PAOLO CESARETTI先生一道，为DOLOMETTI形象店打造了令人惊叹的环境氛围。PAOLO CESARETTI赋予了DOLOMETTI形象店富有艺术气息的设计风格，动与静、作与息、放与收，热情与美丽、艺术与设计……这些对立抑或相辅的元素在辉盛与PAOLO CESARETTI先生的合作之下集之大成，诞生了DOLOMETTI传统与现代高度兼容的宜居世界。
