With a concept of shining and lighting to convey a clear brand personality.
RDA has developed the branding for the UK-based eyelash brand, Eastern Beauty Lashes, including packages for the product and the ideas behind it, and visual identity and website. The brand identity is built around the concept of ‘shining and lighting’ to convey a much clear brand personality in the lashes market.
对于假睫毛品牌、眼妆产品、跨境美妆和面向欧美市场的美容品牌而言，品牌升级需要同时解决产品包装识别、消费信任、社交传播和国际化审美。来自英国London的Eastern Beauty Lashes在竞争激烈的英国美妆市场中寻求更强品牌辨识度，RDA以“shining and lighting”的光彩概念重构品牌视觉风格，将假睫毛产品的精致感、时尚感和专业度转化为品牌VI、包装系统与官网体验，帮助品牌在货架、电商和社交媒体场景中提升转化效率。
- Brand Identity
- Space Design
- Website Design
RDA has developed the branding for the UK-based eyelash brand, Eastern Beauty Lashes, including packages for the product and the ideas behind it
RDA has developed the branding for the UK-based eyelash brand, Eastern Beauty Lashes, including packages for the product and the ideas behind it
The brand identity is built around the concept of ‘shining and lighting’ to convey a much clear brand personality in the lashes market.
The brand identity is built around the concept of ‘shining and lighting’ to convey a much clear brand personality in the lashes market.
