By building a bridge between an existing brand and new products of Ganniu Shan, we needed to give the buyer an impression of what a feeling to Ganniu Shan might be like. With exquisite botanical illustrations, the product packaging communicates a feeling of inherited knowledge, hand crafted detail, good taste and fine quality. It represents the very antithesis of industrial production.

对于泡菜、酱腌菜、佐餐食品和农产品深加工品牌而言，包装设计需要在货架、电商缩略图和渠道陈列中快速传达风味、品质与产地信任。赶牛山韩式泡菜的升级重点，是通过食品品牌定位、植物插画包装和预包装食品视觉系统，把“手工质感、发酵风味、优良品质”的产品价值转化为更有识别度、更利于购买决策的包装资产。

通过在现有品牌和赶牛山的新韩国泡菜产品之间建立一座桥梁，我们需要给消费者一个印象，建立对赶牛山的品牌感觉。通过时尚现代的植物元素插图，产品包装传达了一种传承知识、手工制作的细节、良好的品味和优良的品质的感觉，RDA设计的新产品形象帮助品牌快速建立了市场认知。