Leading the way with a new visual identity. We create this pilot bird to fly with the corporate strategy onto a new level. In order to commemorate the fifth anniversary of the company's IPO, along with the new released brand strategy, the new corporate image was created and designed by RDA Team, with a pilot bird as the idea, symbolize the future height of the brand and the leading position in the industry.

对于化工新材料、高分子材料、工业制造和上市公司而言，品牌升级不仅是更换标志，而是把技术实力、行业地位、资本市场形象和客户信任统一到一套清晰可执行的视觉系统中。山东赫达股份企业形象升级以“展翼领航”为核心符号，将纤维素醚行业领导力、专业研发能力和上市公司发展战略转化为企业VI、导视系统与官网体验，帮助工业品牌在客户沟通、产业合作和公众传播中形成更强识别与转化效率。