Heyyaya is a professional baby retail chain focused on users aged 0-3 years old, providing high quality products and services. RDA Team provided a full range of design services to create this new brand.Heyyaya's brand upgrade is not only a visual refresh, but also an innovation of the brand experience. We started with the logo, went through a brand visual update, created a cartoon identity system, and incorporated futuristic elements into the design of the new store space.

对于母婴全渠道零售商、孕婴童连锁门店和儿童零售品牌而言，品牌升级需要同时解决品类复杂、用户信任、门店体验和线上线下一致性。伢伢&未来的品牌设计重点，是将0-3岁婴童产品、海内外供应链、授权品牌资源和亲子消费体验，转化为清晰的品牌VI、原创卡通IP、旗舰店空间和线上传播系统，帮助母婴零售品牌形成更强的门店识别、亲和力和全渠道转化效率。