Junyi Tea: A Refined Identity Where Tradition Meets Modern Design
君宜：传统文化与现代美学交织，RDA助力君宜茶焕发新生
Junyi Tea is a premium Pu’er tea brand that aims to blend the rich heritage of traditional Chinese culture with modern aesthetics. Rooted in the spirit of “The Way of the Gentleman, The Elegance of Nobility,” the brand seeks to convey harmony between inner virtues and external grace. The challenge was to translate this cultural ethos into a contemporary visual identity that resonates with today’s consumers without losing its traditional essence. RDA’s solution was inspired by the bamboo, a symbol of the gentleman’s character. The logo combines minimalist and abstract design to embody Junyi’s values of refinement, harmony with nature, and cultural depth, creating a distinctive identity that bridges heritage and modernity.
君宜茶作为一家专注于普洱茶的高端茶叶品牌，致力于将传统文化的深厚底蕴与现代生活美学相融合，以“君子之道，宜贵之仪”为品牌精神，传递高尚品德与典雅气度的和谐统一。项目的挑战在于如何将君宜所倡导的文化理念，精准地通过品牌标识和视觉系统传递给现代消费者，同时避免传统与现代设计语言的冲突。RDA以“竹-君子之品”为核心设计灵感，融合自然生态、文化传承与极简美学，塑造出具象与抽象相结合的现代标识。标识以简洁抽象的竹形意象承载君子品德与和谐美学，体现品牌在文化传承中融入当代设计的独特气质，赋予品牌鲜明的文化识别力与市场竞争力。
- 品牌VI系统识别设计
- 产品包装设计
- 品牌传播设计
Background
Junyi Tea is a premium Pu’er tea brand rooted in the mission of preserving and promoting Chinese tea culture. Its brand philosophy, “The Way of the Gentleman, The Elegance of Nobility,” reflects a harmony of inner virtue and external grace. Junyi seeks to offer modern tea drinkers products that embody cultural depth and refined taste. The brand aims to establish a visual identity that bridges traditional values and contemporary aesthetics, allowing consumers to appreciate the gentleman’s spirit and the elegance of tea culture in every experience.
君宜茶作为一家专注于高端普洱茶的茶叶品牌，立足于传承与弘扬中国传统茶文化。品牌以“君子之道，宜贵之仪”为核心理念，强调内外兼修、品格与风度并重，致力于为现代茶饮消费者呈现兼具文化底蕴与优雅品位的产品体验。君宜希望通过鲜明的视觉形象，将传统的君子精神与当代生活美学紧密结合，形成一种既尊贵典雅又契合现代审美的品牌认知，引导消费者在品茶之余感悟君子之风，体验高雅茶道之美。
Challenge
Junyi Tea’s key challenge was to visually articulate its rich cultural ethos while presenting a style that resonates with modern, minimalist aesthetics. As a premium Pu’er tea brand inspired by traditional values, Junyi needed an identity that honors the gentleman’s spirit yet stands out in a highly competitive and homogenized tea market. RDA was tasked with creating a design where tradition and modernity, nature and sophistication coexist, delivering a brand expression that is both distinctive and emotionally engaging.
君宜茶面临的挑战在于，如何在品牌视觉上精准诠释其深厚的文化内涵，同时展现出符合现代审美的简洁、优雅格调。作为代表传统精神的高端普洱茶品牌，君宜希望新形象不仅能够体现其对传统君子品德的尊崇，还能在高度同质化的茶叶市场中脱颖而出。RDA需解决如何让传统与现代、自然与时尚在标识与视觉系统中共生，赋予品牌既有辨识度又能引发情感共鸣的独特表达。
Solution
RDA drew inspiration from bamboo—one of the “Four Gentlemen” in traditional Chinese culture—to symbolize Junyi’s noble character and harmonious spirit. The logo features a minimalist, abstract bamboo form, where clean and fluid lines merge cultural heritage with contemporary design language. The overall visual identity balances natural elements and modern sophistication through thoughtful use of color and form. This solution reinforces Junyi’s philosophy of harmony and authenticity, creating a distinctive, artistic brand image that strengthens its position in the premium tea market.
RDA以“竹-君子之品”为核心设计灵感，竹子作为“四君子”之一，承载着高尚品格与和谐美学的象征。标识运用极简抽象的竹形意象，通过简练流畅的线条，将传统文化精神与现代设计语言巧妙融合。整体视觉系统在色彩与图形上兼顾自然生态与现代格调，充分体现君宜茶所倡导的内外和谐、返璞归真的品牌精神，为品牌赋予鲜明的文化辨识度和艺术气质，有效提升其在高端茶叶市场的竞争力。
RDA.Studio
Re-Define Aesthetics.
RDA specializes in brand identity, commercial space design, and digital marketing with a focus on essentialism and international design aesthetics. We create emotionally resonant brands that drive business success. Beyond design solutions, we uncover brand potential through strategic positioning and innovation, delivering lasting value in competitive markets. Whether domestic or global, RDA offers expertise to shape a promising future for your brand. Contact us to start your branding journey.
塑造品牌，定义领先。RDA以极致和国际主义的设计风格为企业提供品牌形象识别设计VI系统，商业空间设计和数字营销设计服务。塑造感动人心的品牌和体验，让品牌成为驱动商业向前的力量。辉盛不仅是设计解决方案的提供者，更是品牌潜力的开掘者。我们通过深度的策略定位和创新设计，致力于在竞争激烈的市场中为品牌塑造独特而持久的价值。无论是在国内还是国际舞台，辉盛都以其独特的视角和专业能力，为品牌的未来指引方向。 联系我们开启品牌之路:
