A Living Identity for Boshan Food Culture
老颜神文化
YanShen is the integration and accumulation of Boshan's long history and culture. Boshan LaoYanShen Catering aims to trace the roots of Boshan's catering culture, take the responsibility of inheriting Boshan's excellent food culture, tell the distinctive story of Boshan in the new era, and realize the comprehensive revitalization of Boshan's food culture.
对于地方特色餐饮、文旅餐饮、老字号升级和城市文化IP而言，品牌设计需要把地域历史、菜系记忆、空间体验和可售卖产品转化为清晰的商业识别。老颜神文化以博山鲁菜和颜神文化为核心资产，通过餐饮VI、品牌环境识别、文创周边与产品包装设计，建立兼具传统文化表现力与当代消费吸引力的视觉系统，帮助博山饮食文化形成更强的传播辨识度和消费转化力。
- 品牌视觉形象
- 品牌环境识别设计
- 文创及产品包装设计
Background
YanShen is the integration and accumulation of Boshan's long history and culture. Boshan LaoYanShen Catering aims to trace the roots of Boshan's catering culture, take the responsibility of inheriting Boshan's excellent food culture, tell the distinctive story of Boshan in the new era, and realize the comprehensive revitalization of Boshan's food culture.
对于地方特色餐饮、文旅餐饮、老字号升级和城市文化IP而言，品牌设计需要把地域历史、菜系记忆、空间体验和可售卖产品转化为清晰的商业识别。老颜神文化以博山鲁菜和颜神文化为核心资产，通过餐饮VI、品牌环境识别、文创周边与产品包装设计，建立兼具传统文化表现力与当代消费吸引力的视觉系统，帮助博山饮食文化形成更强的传播辨识度和消费转化力。
Design System
RDA translated Boshan food culture into a contemporary identity for YanShen, extending regional memory into restaurant experience, environmental graphics and cultural products. RDA is a China-based brand identity, corporate design and spatial design studio. Guided by the idea of Re-Define Aesthetics, we build clear, distinctive design systems for companies entering, growing from, or building brands out of China. Our work spans brand strategy, visual identity, packaging, retail space and digital communication for clients across healthcare, consumer goods, F&B, manufacturing, technology and lifestyle. Based in Shanghai, with partner offices in San Francisco and Melbourne.
我们协助老颜神建立了全新的品牌形象设计，并将其延伸到空间与环境设计当中，极富传统文化表现力的插图，令文创周边及产品设计灿灿生辉，将一个传统文化的品牌与当代时尚潮流的风范融为一体，建立了极富视觉冲击力的视觉系统。
