PopoTea is a tea-commerce company that is seeking to revolutionize the experience of one of the oldest drinks in history by bringing it directly to the pet's owned consumer. RDA has designed a bold and cartoonic new identity, packaging and website for the online retailer. Popotea wanted to demystify tea and present it in more approachable way, so consumers can explore different varieties, regions and flavors. The freshness of the tea is reflected in the packaging, which appears in different 3d rendering with a scene of bright colors.

对于宠物经济、新消费茶叶和电商品牌而言，品牌设计需要在细分人群中迅速建立记忆点，让产品既有情绪价值，也有清晰的货架与社交传播识别。PopoTea铲屎官的茶的升级重点，是把“宠物主人专属茶饮”这一差异化定位，转化为年轻化的品牌VI、卡通化视觉、茶叶包装和线上购买体验，帮助品牌提升内容传播、礼品属性和电商转化。

PopoTea铲屎官的茶是一家宠物食品企业，他们试图通过将历史上最古老的饮料之一直接带给拥有宠物的消费者，从而彻底改变其体验。RDA为这个在线品牌设计了一个大胆而卡通化的新形象、包装和网站。Popotea希望打破茶叶的神秘感，以更平易近人的方式呈现，让消费者可以探索不同的品种、地区和口味。茶叶的新鲜度反映在包装上，它以不同的3D渲染方式出现，并带有明亮的色彩场景。