RDA., Reframing Our Own Practice
RDA.品牌系统
RDA. means Rise Design Association, we rethink our identity and create this new brand name. We believe RDA. is the next chapter of Rise Design, a new brand identity follows to show a international and unique identity.
我们重新构想了辉盛的品牌形象，并决定以简单易记的英文名称再次启程，以帮助我们更好地与客户，特别是来自国际商业领域的企业沟通并传播自我。RDA（Rise Design Association）的诞生，象征着辉盛新时代的开篇。为此，我们更是创建了一整套品牌识别，来支持我们的业务与日常呈现。我们将不断更新RDA的品牌创意设计，您可以长期留意此页面。 项目聚焦设计机构品牌设计，以品牌策略、视觉系统与数字传播呈现整合能力。
- 品牌视觉形象
- 传达设计
- 推广设计
Background
RDA. means Rise Design Association, we rethink our identity and create this new brand name. We believe RDA. is the next chapter of Rise Design, a new brand identity follows to show a international and unique identity.
我们重新构想了辉盛的品牌形象，并决定以简单易记的英文名称再次启程，以帮助我们更好地与客户，特别是来自国际商业领域的企业沟通并传播自我。RDA（Rise Design Association）的诞生，象征着辉盛新时代的开篇。为此，我们更是创建了一整套品牌识别，来支持我们的业务与日常呈现。我们将不断更新RDA的品牌创意设计，您可以长期留意此页面。 项目聚焦设计机构品牌设计，以品牌策略、视觉系统与数字传播呈现整合能力。
Design System
As a part of the new branding of RDA., we create a book that collects most of that beautiful designs in one book. This 180 pages book explores our ideas, daily life and stories behind the creative works, and we regard this book as a emblem of our 10 years creative road. RDA is a China-based brand identity, corporate design and spatial design studio. Guided by the idea of Re-Define Aesthetics, we build clear, distinctive design systems for companies entering, growing from, or building brands out of China. Our work spans brand strategy, visual identity, packaging, retail space and digital communication for clients across healthcare, consumer goods, F&B, manufacturing, technology and lifestyle. Based in Shanghai, with partner offices in San Francisco and Melbourne.
作为更新品牌形象的一部分，我们同时出版了RDA.: A Design Selection。这是一册收录了辉盛近十年来设计作品的精选集，更包含了许多创意生活点滴。这一切，都传达了我们奇妙的设计之旅与饱满的灵感创意。我们将其视为创意工作历程的总结和一个全新的开始。
