Uncle Lee is a new chain of Chengdu style noodle, that offer local and international noodle goods and specialty food and drinks, deliciously prepared with a focus on organic Chengdu Noodle. RDA has designed branding for the woody-style restaurant that translate its special ingredients into an iconic identity. The program encompasses naming of the noodle and the design of the interiors, as well as environmental graphics and packaging.

对于面馆、粉面店、小吃快餐和地方特色餐饮品牌而言，品牌设计需要把一碗产品的风味记忆，转化为顾客能看见、能记住、愿意复购和分享的门店资产。黎叔杂酱面的升级重点，是通过面馆品牌定位、餐饮VI、空间设计、环境图形和包装系统，把成都杂酱面的匠心手艺变成更适合门店经营、外卖传播和连锁扩张的品牌识别。

黎叔以匠心手艺制作，汇杂酱与面，面劲道入味，酱料更耐人寻味。从技法手艺到调料入味，黎叔都是如此的恰到好处，顾客的认可也更加坚定了黎叔要将这份匠心美食传承于世，凭借不断调配，精心研制，终汇成一碗食客无不点头称赞的杂酱面。RDA受托为黎叔品牌进行重塑，强化了这一独特的品牌印记。将一份成都美食，打造成为以品牌发力的全域行业品牌。