The new Yihe store design is designed with natural purity in mind, creating this space that expresses the brand to new heights. Our design is informed by restraint, removing unnecessary elements to express a brand that is pure/focused on the essence of food. Based on the latest brand identity style, we sorted out the core elements of the brand and reinforced the brand mnemonics while maintaining consistency with the new brand vision, a move that will greatly enhance the brand identity and make the brand stand out from the clutter of competing brands.

对于中式糕点、酥点甜品、烘焙品牌和伴手礼零售门店而言，空间设计需要把产品品质、品牌记忆和购买体验转化为顾客能迅速识别的门店资产。饴和酥点的升级重点，是通过糕点品牌店面设计、甜品店VI、烘焙空间视觉和品牌记忆符号，让门店从同质化竞争中脱颖而出，提升产品价值感、到店购买和连锁复制能力。

全新的饴和酥点店面设计以极致/纯粹为设计主线，创造了这一表现品牌新高度的空间。我们的设计贯穿着克制，去除不必要的颜色，表达一个纯粹/专注美食本质的品牌。基于最新品牌识别风格，我们将品牌核心要素加以梳理，在保持与新品牌视觉一致的前提下，强化突出了品牌记忆符号，这一举动将极大增强品牌的识别，令饴和品牌从丛杂的竞争品牌中脱颖而出。