The brand image design of Jinan International Trade Center takes the international sense of science and technology as the main idea. The concise brand vision highlights the international brand style. The graphic design takes the initial letter J as the starting point and emphasizes the concept of growth and transformation, which implies Jinan international trade. While incubating high-tech enterprises, the center provides an innovative development platform for the conversion of old and new kinetic energy of Shandong's economy. At the same time, RDA designed the theme of the entire headquarters space, with a variety of styles of offices, through a rich selection of materials and furniture, to create a different office atmosphere, so that the space has the function of brand display and narrative, making visitors' journey more For unforgettable.

济南国际贸易中心的品牌形象设计以国际化科技感为主要思路，简洁的品牌视觉凸显国际化的品牌风格，图形设计以首字母J为出发点，着重表现了成长与转化的概念，寓意济南国际贸易中心在孵化高技术企业的同时，为山东经济的新旧动能转换提供创新发展平台。同时RDA设计了整个总部空间的主题，设有多种风格的办公室，透过丰富的材料和家具选择，营造出不同的办公氛围，使空间具有品牌展示和叙事的功能，让访客的参观旅程更为难忘。