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Keler Petfoods

Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry. The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.

科乐是中国宠物食品行业重要的上游供应商之一,从事冻干宠物食品的研发、生产和代工业务,具备强大的行业影响力。科乐品牌形象的重构,需要通过设计表达其品牌极具竞争力的优势与亲切感。RDA Team为科乐品牌形象的重构制定了「技术性与活泼感并行」的策略。我们创造了定格宠物生活中最可爱的「歪头杀」瞬间,首字母K的年轻化变形呈现,并赋予其象征食品行业的鲜明配色;全新形象的延伸图形设计中,我们从醒目清晰的视角出发,将科乐的产品形态绘制成为立体图形,并配以多彩呈现,中和了品牌技术性的隔阂感,并强调着科乐的年轻化进程。

科乐宠物食品
Brand Identity | Communication Design
SEO
Brand typeface design for Keler.
SEO
The brand new logo.
SEO
Brand identity guidelines.
SEO
Brand identity visual style.
SEO
Stationary design.
SEO
Logo and graphic elements.
SEO
SEO
Logo and graphic elements.
SEO
SEO
Brand exhibition concept.

RDA has created a playful and expressive identity which perfectly encapsulates Keler's admirable ambition to spread the word about the joy of petfood, and to support and encourage customers from around the world.

SEO
Brand presentation.
SEO
Brand promotion.
SEO
Identity scheme.
SEO
Brand image style.
SEO
SEO
Brand Applications.
SEO
Brand identity design.
SEO
Website concept.
SEO
Exhibition branding.

Design Ideas

全新形象的延伸图形设计中,我们从醒目清晰的视角出发,将科乐的产品形态绘制成为立体图形,并配以多彩呈现,中和了品牌技术性的隔阂感,并强调着科乐的年轻化进程。