Brand Mascot Design

Brand Mascot & Character Design(18)

A brand character is more than an illustration. It is a lasting asset that can live across identity, packaging, spaces, social content and merchandise. Starting with brand strategy and audience insight, RDA shapes each character’s personality, story and visual language, then develops its 2D/3D forms, expressions and applications to build recognition and emotional connection.

Sunfriends Education lion character and 3D mascot
Sunfriends Education — Brand Character & Mascot

Yangyang, the Little Lion

Sunfriends character poses and illustrated settings
Sunfriends 3D character applications
Sweetbabe — Snack Retail Brand Character
Sweetbabe — Snack Retail Brand Character

Xiaohua

Xiaohua character expressions and poses
Xiaohua mascot visual variations
Popotea pet treat mascot
Popotea — Pet Treat Brand Character

Popotea

Popotea character variations
Popotea mascot in branded settings
Sunfriends Family designer toy character collection
Sunfriends Family — Designer Toy Characters

Sunfriends

Besrin — Corporate Brand Character
Besrin — Corporate Brand Character

Abai

Abai mascot poses and visual variations
Besrin character branding applications
Fumaozhai hospitality and cultural tourism mascot
Fumaozhai — Hospitality Brand Character

Fuxiaolong

Fuxiaolong dragon mascot poses
Fuxiaolong character settings and applications
Fumaozhai hospitality and cultural tourism mascot
Fumaozhai — Hospitality Brand Character

Fuxiaolong

Fuxiaolong dragon mascot poses
Fuxiaolong character settings and applications
Yue Ling Long — Restaurant Brand Mascot
Yue Ling Long — Restaurant Brand Mascot

Yiya

Yiya restaurant mascot poses
Yue Ling Long character in branded settings
Lansidai brand character and mascot
Lansidai — Brand Character & Merchandise

Lanyangyang

Lanyangyang sheep character poses
Lanyangyang branded settings and merchandise

Integrated
IP Design

From Character to Brand Experience

Character design works hardest when it belongs to a broader brand system. RDA brings mascot and designer toy development together with brand strategy, visual identity, packaging, communication and spatial design. Our integrated team carries the same character language from initial concept to digital touchpoints, physical environments and merchandise, creating a coherent experience with lasting brand value.