Laoyanshen

YanShen is the integration and accumulation of Boshan's long history and culture. Boshan LaoYanShen Catering aims to trace the roots of Boshan's catering culture, take the responsibility of inheriting Boshan's excellent food culture, tell the distinctive story of Boshan in the new era, and realize the comprehensive revitalization of Boshan's food culture.

RDA refined the Laoyanshen project into a clear brand identity design system for Chinese food culture and hospitality. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.