Marumi focuses on the application of freeze-drying technology to pet food, allowing dogs and cats to improve their sense of well-being through a safe diet. RDA's branding solutions focus on a simple and clear product strategy, with the brand's strengths and selling points developed in a visual way, making the brand more effective in the midst of chaos. The company has its own unique voice in the market.

Project Details

RDA refined the Marumi project into a clear brand identity design system for pet food and FMCG packaging. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.