Brand Identity / Package Design
Marumi focuses on the application of freeze-drying technology to pet food, allowing dogs and cats to improve their sense of well-being through a safe diet. RDA's branding solutions focus on a simple and clear product strategy, with the brand's strengths and selling points developed in a visual way, making the brand more effective in the midst of chaos. The company has its own unique voice in the market.
清晰灵动的视觉识别
对于冻干宠物食品、宠物零食、猫狗生骨肉冻干和新消费宠物品牌而言,品牌设计需要把健康喂养理念、产品可溯源、原料优势和购买决策理由直接转化为包装上的识别力。丸味专注于将冻干工艺应用于宠物食品,以“冻干生骨肉”和“功能零食冻干”为产品方向。RDA的品牌解决方案聚焦简单清晰的产品策略,通过品牌VI、包装图形和产品视觉系统放大品牌优势与卖点,让宠物食品品牌在拥挤货架和电商场景中形成更强记忆点与转化力。