A Clearer Identity for Modern Pet Nutrition
Marumi Pet Foods Brand Design
Marumi applies freeze-drying technology to pet food, offering dogs and cats a safer, more considered way to eat. RDA shaped a simple product strategy and a visual system that helps freeze-dried meat and functional treats stand out in a crowded pet-care market.
A quiet identity, generous pack structure and soft colour fields organise the range around clear product cues. The system keeps the food at the centre while extending smoothly across packaging, e-commerce, product photography and brand touchpoints.
- Brand Strategy
- Pet Food Brand Identity
- Product Packaging Design
- E-commerce Communication
- Brand Environment
Background
Pet owners make quick decisions between claims, ingredients and unfamiliar formats. Marumi needed to make its sourcing, nutrition and product differences legible without making the brand feel clinical.
A quiet identity, generous pack structure and soft colour fields organise the range around clear product cues. The system keeps the food at the centre while extending smoothly across packaging, e-commerce, product photography and brand touchpoints.
Challenge
Marumi applies freeze-drying technology to pet food, offering dogs and cats a safer, more considered way to eat. RDA shaped a simple product strategy and a visual system that helps freeze-dried meat and functional treats stand out in a crowded pet-care market.
A quiet identity, generous pack structure and soft colour fields organise the range around clear product cues. The system keeps the food at the centre while extending smoothly across packaging, e-commerce, product photography and brand touchpoints.