Industrial Branding That Moves an Enterprise Forward
Wiskind Industrial Brand Identity and Corporate Design
Wiskind Group began four decades ago with a pony driving a machine, an image that became a symbol of perseverance, craftsmanship and industrial progress. As the building materials manufacturer expanded, its identity needed to express that heritage with greater clarity across corporate communications, factories, offices and digital channels. RDA redrew the pony as a concise, forward-moving symbol and built a disciplined corporate identity system around it.
The renewed system connects Wiskind’s manufacturing heritage with a contemporary industrial brand. Logo, typography, brand guidelines, signage, workplace graphics and website design give the group a consistent presence for employees, partners and global customers.
- Industrial Brand Strategy and Identity
- Signage and Spatial Branding
- Website and Corporate Communication
Background
Wiskind Group has spent more than four decades building expertise in architectural steel products and industrial construction systems. Its long-standing pony emblem came to represent perseverance, manufacturing discipline and the momentum behind the company’s growth from a regional enterprise into an influential industrial brand.
The pony traces back to Wiskind’s earliest manufacturing story and remains an important part of the group’s culture. The redesign treated this history as a strategic asset rather than nostalgic decoration.
The Challenge
As Wiskind expanded across products, facilities and international markets, its previous identity no longer expressed the scale or forward-looking character of the business. The challenge was to preserve the cultural equity of the pony symbol while creating a clearer, more contemporary corporate identity that could work consistently across a complex industrial organisation.
The existing identity had to evolve without breaking recognition across a large industrial organisation. It needed to work consistently on corporate materials, factory buildings, signage, uniforms and digital platforms.
Solution
RDA refined the iconic pony into a streamlined identity built around movement, strength and optimism. A comprehensive system of typography, colour, graphic elements and brand guidelines now gives Wiskind a consistent presence across corporate communications, factory signage, workplace environments and digital touchpoints, supporting the company’s next stage of growth.
RDA simplified the pony into a dynamic symbol and established clear rules for typography, colour and application. The resulting system creates continuity from corporate strategy to the physical manufacturing environment.
