CDWork focuses on developing and designing upscale office spaces, as well as providing office furniture sales and services to deliver an efficient office experience. The company prioritizes people and aims to create inspiring and comfortable atmospheres through their designs. These principles are applied to their products and user experience, ensuring customers have the best possible office visit. We revamped CDWork’s brand identity and incorporated it into their sales and spatial experience, further solidifying the brand’s trustworthy reputation. This new brand identity is evident in the CDWork environment and enhances their commitment to people-centric design.

对于办公家具代理商、商用家具品牌和高端办公空间服务商而言，品牌设计需要同时服务于产品信任、方案专业度、展厅体验和销售转化。CDWork川度的品牌升级重点，是把办公空间研发、办公家具销售和Steelcase代理服务能力，转化为更清晰的品牌识别、销售触点和客户参观体验，让企业客户在接触品牌时快速理解其专业能力与服务价值。