Brand identity for the iconic furniture brand dealer.
CDWork focuses on developing and designing upscale office spaces, as well as providing office furniture sales and services to deliver an efficient office experience. The company prioritizes people and aims to create inspiring and comfortable atmospheres through their designs. These principles are applied to their products and user experience, ensuring customers have the best possible office visit. We revamped CDWork’s brand identity and incorporated it into their sales and spatial experience, further solidifying the brand’s trustworthy reputation. This new brand identity is evident in the CDWork environment and enhances their commitment to people-centric design.
RDA refined the Cdwork project into a clear brand identity design system for co-working and office space brands. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
- Brand Identity
- Communication Design
CDWork is dedicated to the development and design of high-end office spaces, sales and service of office furniture, providing customers with an efficient office experience.
They believe in putting people first and using this to create atmospheric and wonderful spaces. These concepts not only guide their product solutions, but also help design the best possible user experience that customers can experience when they visit these spaces.
We created a new brand identity style for CDWork and applied it to the sales and space experience. This new brand feel can be felt in the CDWork environment and highly reinforces the brand's sense of trust.
