Expressed the brand's competitive advantages and friendly character.
Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry. The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.
对于宠物食品工厂、冻干宠物食品品牌、OEM/ODM代工企业和宠物产业供应链企业而言，品牌升级需要同时表达研发制造能力、食品安全感、行业专业性和亲切的消费情绪。科乐作为中国宠物食品行业重要的上游供应商之一，长期从事冻干宠物食品研发、生产与代工业务。RDA Team为科乐制定了「技术性与活泼感并行」的品牌策略，通过年轻化标识、鲜明色彩、产品形态图形和传播延展，帮助B2B宠物食品企业降低技术距离感，提升品牌识别、客户信任与合作转化效率。
- Brand Identity
- Space Design
- Communication Design
Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry.
The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.
Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry.
The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.
