A Friendly B2B Identity for a Pet Food Ingredient Supplier
Keler supplies raw materials to pet food manufacturers in China. The company needed a stronger B2B identity that could communicate product expertise and reliability while retaining a friendly character suited to the wider pet-care market.
RDA redesigned the brand identity and extended it across communication and spatial touchpoints. The system balances technical credibility with an approachable visual tone, helping Keler present a clearer proposition to manufacturers, partners and prospective customers.
- Brand Identity
- Space Design
- Communication Design
Keler supplies specialist raw materials to pet food manufacturers in China, combining product expertise with dependable B2B service.
The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.
Keler supplies specialist raw materials to pet food manufacturers in China, combining product expertise with dependable B2B service.
The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.
