A Familiar Taste, Reintroduced for Today
李老太大馅水饺
RDA has developed the new branding for 200 years dumpling brand, Mrs.Lee including packages for the product and the ideas behind it, and visual identity and website.
自1864年始，辗转两百年。李家大馅水饺传承五代人，李家儿媳孙玉霞女士匠心研发，于1997年创立“李老太大馅水饺“品牌，将祖上李在陈的李家大馅水饺秘方发扬光大。时光荏苒，时至今日，李老太之子，英豪餐饮董事长李志革先生决心将高祖李在陈传承五代人的家和文化深入人心，遂以李老太水饺为营，主推大馅水饺，款待各方宾客。 项目聚焦餐饮品牌全案设计，将传统水饺文化融入品牌识别、包装与空间体验。
- 品牌形象识别
- 产品包装设计
- 品牌网站设计
Background
RDA has developed the new branding for 200 years dumpling brand, Mrs.Lee including packages for the product and the ideas behind it, and visual identity and website.
自1864年始，辗转两百年。李家大馅水饺传承五代人，李家儿媳孙玉霞女士匠心研发，于1997年创立“李老太大馅水饺“品牌，将祖上李在陈的李家大馅水饺秘方发扬光大。时光荏苒，时至今日，李老太之子，英豪餐饮董事长李志革先生决心将高祖李在陈传承五代人的家和文化深入人心，遂以李老太水饺为营，主推大馅水饺，款待各方宾客。 项目聚焦餐饮品牌全案设计，将传统水饺文化融入品牌识别、包装与空间体验。
Design System
RDA has developed the branding for the UK-based eyelash brand, Eastern Beauty Lashes., including packages for the product and the ideas behind it, and visual identity and website. The brand identity is built around the concept of ‘shining and lighting’ to convey a much clear brand personality in the lashes market. RDA is a China-based brand identity, corporate design and spatial design studio. Guided by the idea of Re-Define Aesthetics, we build clear, distinctive design systems for companies entering, growing from, or building brands out of China. Our work spans brand strategy, visual identity, packaging, retail space and digital communication for clients across healthcare, consumer goods, F&B, manufacturing, technology and lifestyle. Based in Shanghai, with partner offices in San Francisco and Melbourne.
自1864年始，辗转两百年。李家大馅水饺传承五代人，李家儿媳孙玉霞女士匠心研发，于1997年创立“李老太大馅水饺“品牌，将祖上李在陈的李家大馅水饺秘方发扬光大。时光荏苒，时至今日，李老太之子，英豪餐饮董事长李志革先生决心将高祖李在陈传承五代人的家和文化深入人心，遂以李老太水饺为营，主推大馅水饺，款待各方宾客。 项目聚焦餐饮品牌全案设计，将传统水饺文化融入品牌识别、包装与空间体验。
