A Familiar Taste, Reintroduced for Today
Mrs. Lee Dumplings Brand Design
Mrs. Lee Dumplings carries the comfort of a familiar recipe and the energy of a growing food business. RDA created a food brand identity that respects that memory while making the offer clearer, warmer and easier to choose.
A friendly identity, clear product hierarchy and tactile applications create a flexible system for meals, takeaway and space. The result feels contemporary because it is more legible, not because it is less familiar.
- Brand Strategy
- Food Brand Identity
- Packaging Design
- Restaurant Experience
Background
The design had to modernise the brand without erasing its sense of home. Packaging, restaurant touchpoints and communication all needed to feel like parts of one story.
A friendly identity, clear product hierarchy and tactile applications create a flexible system for meals, takeaway and space. The result feels contemporary because it is more legible, not because it is less familiar.
Challenge
Mrs. Lee Dumplings carries the comfort of a familiar recipe and the energy of a growing food business. RDA created a food brand identity that respects that memory while making the offer clearer, warmer and easier to choose.
A friendly identity, clear product hierarchy and tactile applications create a flexible system for meals, takeaway and space. The result feels contemporary because it is more legible, not because it is less familiar.
