From Export Quality to Everyday Recognition
Agro Foods Brand Design
Agro Foods brings frozen fruit and vegetable products from a quality-led export business to markets across Asia, Europe and North America. RDA shaped a food branding system that makes provenance, freshness and product variety easier to recognise across packaging and communication.
Naming, visual identity and packaging work together as a flexible shelf system. Colour, image hierarchy and graphic cues help different product lines feel related while remaining easy to navigate.
- Brand Strategy
- Food Brand Identity
- Packaging Design
- Brand Communication
Background
The brand needed one visual language that could travel across markets without losing the warmth of food. We built the story around a clear, optimistic identity and a packaging system that keeps the product at the centre.
Naming, visual identity and packaging work together as a flexible shelf system. Colour, image hierarchy and graphic cues help different product lines feel related while remaining easy to navigate.
Challenge
Agro Foods brings frozen fruit and vegetable products from a quality-led export business to markets across Asia, Europe and North America. RDA shaped a food branding system that makes provenance, freshness and product variety easier to recognise across packaging and communication.
Naming, visual identity and packaging work together as a flexible shelf system. Colour, image hierarchy and graphic cues help different product lines feel related while remaining easy to navigate.
