SevenMiles is an Australian company established in 2010, headquartered in the picturesque city of Sydney, specializing in producing high-quality coffee products. The name "SevenMiles" originates from an old saying that one must travel seven miles to find the finest coffee, reflecting the company’s commitment to excellence and its deep passion for coffee culture. As a direct producer, SevenMiles owns its coffee farms and roasting facilities, ensuring stringent control over every step from cultivation to roasting, delivering the best taste experience to consumers. Additionally, the company has established long-term collaborations with top-quality coffee growers worldwide, continuously exploring new coffee origins and flavors while actively promoting a culture of sustainable coffee production.

RDA refined the Sevenmiles project into a clear brand identity design system for coffee retail and cafe packaging. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.