Everyday Paper, Given a More Human Identity
Aroma Paper Brand Design
Aroma Paper operates in a category built around everyday habits and quiet choices. RDA created a consumer brand identity that gives the product range a more human voice, with packaging designed for quick recognition and easy extension.
A restrained mark, generous typography and a flexible colour architecture create one family across the range. The system carries from packaging to print and digital touchpoints without losing its everyday ease.
- Brand Strategy
- Brand Identity
- Packaging Design
- Consumer Communication
Background
The work began with a simple question: how can a familiar household product feel more considered without becoming precious? The answer was a visual system that balances softness, clarity and practical shelf communication.
A restrained mark, generous typography and a flexible colour architecture create one family across the range. The system carries from tissue packaging to print and digital touchpoints without losing its everyday ease.
