A More Colourful Way to Live with Ceramic
BAELLE Tiles Brand Design
BAELLE treats ceramic surfaces as part of how people live, not simply as building materials. RDA developed a tile brand identity that links product expression, colour and showroom experience into one more open way of presenting the collection.
A flexible identity system gives each collection room to speak while keeping the family coherent. Graphic rhythm, colour and spatial staging turn product information into a more intuitive showroom journey.
- Brand Strategy
- Brand Identity
- Product Presentation
- Showroom Design
Background
The category is full of technical specifications and visual sameness. BAELLE needed a distinctive point of view that could help people imagine material, colour and atmosphere before making a choice.
A flexible identity system gives each collection room to speak while keeping the family coherent. Graphic rhythm, colour and spatial staging turn product information into a more intuitive showroom journey.
Challenge
BAELLE treats ceramic surfaces as part of how people live, not simply as building materials. RDA developed a tile brand identity that links product expression, colour and showroom experience into one more open way of presenting the collection.
A flexible identity system gives each collection room to speak while keeping the family coherent. Graphic rhythm, colour and spatial staging turn product information into a more intuitive showroom journey.
Design System
A flexible identity system gives each collection room to speak while keeping the family coherent. Graphic rhythm, colour and spatial staging turn product information into a more intuitive showroom journey.
BAELLE treats ceramic surfaces as part of how people live, not simply as building materials. RDA developed a tile brand identity that links product expression, colour and showroom experience into one more open way of presenting the collection.
