Bayun Japanese Dining hero brand direction Bayun Japanese Dining spatial brand experience Bayun Japanese Dining logo and food identity Bayun Japanese Dining packaging architecture Bayun Japanese Dining menu and print communication
Bayun Japanese Dining

A Quiet Ritual for Japanese Dining

Project Information

Bayun Japanese Dining Brand Design

Bayun Japanese Dining

Bayun is built around the calm rhythm of Japanese dining: ingredient, craft, pause and conversation. RDA translated that sensibility into a restaurant brand identity and interior language with a quiet, memorable presence.

Naming, typography, graphic details and spatial materials form one hospitality system. The identity stays understated in the room while giving menus, signage and service moments a consistent tone.

Services
  • Brand Strategy
  • Restaurant Identity
  • Communication Design
  • Interior Design
Bayun Japanese Dining brand communication application
Bayun Japanese Dining product pack application Bayun Japanese Dining graphic language in use Bayun Japanese Dining takeaway or retail touchpoint

Background

The task was not to decorate a Japanese restaurant with familiar signs. It was to create an atmosphere that feels authentic, contemporary and easy to return to.

Naming, typography, graphic details and spatial materials form one hospitality system. The identity stays understated in the room while giving menus, signage and service moments a consistent tone.

Bayun Japanese Dining product presentation
Bayun Japanese Dining brand application detail
Bayun Japanese Dining digital ordering communication Bayun Japanese Dining service environment Bayun Japanese Dining digital communication touchpoint

Challenge

Bayun is built around the calm rhythm of Japanese dining: ingredient, craft, pause and conversation. RDA translated that sensibility into a restaurant brand identity and interior language with a quiet, memorable presence.

Naming, typography, graphic details and spatial materials form one hospitality system. The identity stays understated in the room while giving menus, signage and service moments a consistent tone.

Bayun Japanese Dining packaging range detail Bayun Japanese Dining brand communication application, detail view Bayun Japanese Dining brand communication application, in context

Design System

Naming, typography, graphic details and spatial materials form one hospitality system. The identity stays understated in the room while giving menus, signage and service moments a consistent tone.

Bayun is built around the calm rhythm of Japanese dining: ingredient, craft, pause and conversation. RDA translated that sensibility into a restaurant brand identity and interior language with a quiet, memorable presence.

Bayun Japanese Dining brand communication application, application view
Bayun Japanese Dining digital communication touchpoint, detail view