A Fresh Identity for Plant-Fermented Wellness
EOON Brand Design
EOON introduces plant-fermented wellness through a new kind of everyday beverage. RDA created a health beverage brand identity that makes the product proposition clear while keeping the tone fresh, confident and easy to live with.
A crisp identity and packaging architecture organise the range around simple, legible cues. The system gives each product a distinct role while building one recognisable wellness brand.
- Brand Strategy
- Beverage Brand Identity
- Packaging Design
- Product Communication
Background
A new category needs to explain itself without sounding clinical. EOON had to communicate process, benefit and taste in a way that feels trustworthy in a fast-moving consumer market.
A crisp identity and packaging architecture organise the range around simple, legible cues. The system gives each product a distinct role while building one recognisable wellness brand.
Challenge
EOON introduces plant-fermented wellness through a new kind of everyday beverage. RDA created a health beverage brand identity that makes the product proposition clear while keeping the tone fresh, confident and easy to live with.
A crisp identity and packaging architecture organise the range around simple, legible cues. The system gives each product a distinct role while building one recognisable wellness brand.
