A Friendlier Identity for Everyday Snacks
Friends Flavor Brand Design
Friends Flavor is built around the simple pleasure of sharing good ingredients. RDA developed the name, food brand identity and packaging system so the range feels optimistic, natural and easy to recognise at a glance.
A warm naming idea, clear colour coding and a flexible pack grid create a coherent family across formats. The system supports new flavours while keeping the shelf easy to read.
- Brand Naming
- Food Brand Identity
- Packaging Design
- Product Communication
Background
The products combine familiar ingredients with new flavour ideas. The identity needed to signal quality and openness without losing the lightness that makes snacking social.
A warm naming idea, clear colour coding and a flexible pack grid create a coherent family across formats. The system supports new flavours while keeping the shelf easy to read.
Challenge
Friends Flavor is built around the simple pleasure of sharing good ingredients. RDA developed the name, food brand identity and packaging system so the range feels optimistic, natural and easy to recognise at a glance.
A warm naming idea, clear colour coding and a flexible pack grid create a coherent family across formats. The system supports new flavours while keeping the shelf easy to read.
