A Balanced Identity for Healthy Food
Gugan Foods Brand Design
Gugan Foods brings grains, soy and everyday nutrition into a more contemporary food culture. RDA shaped a healthy food brand identity that makes the company’s values and product range easier to understand and trust.
A balanced graphic language, product hierarchy and packaging system turn the idea of nourishment into a recognisable shelf experience. The identity is built to extend across new products and channels.
- Brand Strategy
- Food Brand Identity
- Packaging Design
- Health Communication
Background
The brand had to speak about health without becoming preachy or technical. It needed to connect a long-term food philosophy with the practical choices people make every day.
A balanced graphic language, product hierarchy and packaging system turn the idea of nourishment into a recognisable shelf experience. The identity is built to extend across new products and channels.
