Hanlin Banquet hero creative direction
Hanlin Banquet

A Feast of Culture, Served in the Present

Project Information

Hanlin Banquet Brand Design

Hanlin Banquet

Hanlin Banquet brings the hospitality and culinary traditions of Boshan into a contemporary dining setting. RDA created a cultural restaurant brand identity that lets heritage feel present, not preserved behind glass.

Typography, pattern, colour and spatial details form a measured visual rhythm. Traditional references are edited into a system that works across menus, signage, invitations and the banquet room.

Services
  • Restaurant Brand Strategy
  • Brand Identity
  • Banquet Experience
  • Spatial Communication
Hanlin Banquet spatial brand experience
Hanlin Banquet brand communication application Hanlin Banquet logo and identity system Hanlin Banquet spatial experience

Background

The brand needed to hold ceremony, local memory and modern service together. The identity had to feel special enough for a banquet while remaining warm and accessible to everyday guests.

Typography, pattern, colour and spatial details form a measured visual rhythm. Traditional references are edited into a system that works across menus, signage, invitations and the banquet room.

Hanlin Banquet digital communication
Hanlin Banquet graphic language
Hanlin Banquet brand application detail Hanlin Banquet visual system detail Hanlin Banquet editorial or print application

Challenge

Hanlin Banquet brings the hospitality and culinary traditions of Boshan into a contemporary dining setting. RDA created a cultural restaurant brand identity that lets heritage feel present, not preserved behind glass.

Typography, pattern, colour and spatial details form a measured visual rhythm. Traditional references are edited into a system that works across menus, signage, invitations and the banquet room.

Hanlin Banquet material and texture Hanlin Banquet system in motion

Design System

Typography, pattern, colour and spatial details form a measured visual rhythm. Traditional references are edited into a system that works across menus, signage, invitations and the banquet room.

Hanlin Banquet brings the hospitality and culinary traditions of Boshan into a contemporary dining setting. RDA created a cultural restaurant brand identity that lets heritage feel present, not preserved behind glass.