Herbal Wisdom, Reframed for Everyday Life
Fuling Ji Herbal Tea Brand Design
Fuling Ji brings the language of health-preserving tea into a younger, more visual daily culture. RDA developed a wellness brand identity that respects the product’s roots while making the experience easier to understand and choose.
Illustration, typography and a considered packaging architecture turn heritage cues into a modern system. Each pack feels calm and specific, while the family remains unmistakably connected.
- Brand Strategy
- Wellness Brand Identity
- Packaging Design
- Product Communication
Background
Traditional wellness can feel distant when it is explained only through history or terminology. The design needed to keep the sense of care while opening a more immediate route into the product.
Illustration, typography and a considered packaging architecture turn heritage cues into a modern system. Each pack feels calm and specific, while the family remains unmistakably connected.
Challenge
Fuling Ji brings the language of health-preserving tea into a younger, more visual daily culture. RDA developed a wellness brand identity that respects the product’s roots while making the experience easier to understand and choose.
Illustration, typography and a considered packaging architecture turn heritage cues into a modern system. Each pack feels calm and specific, while the family remains unmistakably connected.
Design System
Illustration, typography and a considered packaging architecture turn heritage cues into a modern system. Each pack feels calm and specific, while the family remains unmistakably connected.
Fuling Ji brings the language of health-preserving tea into a younger, more visual daily culture. RDA developed a wellness brand identity that respects the product’s roots while making the experience easier to understand and choose.
