An Open, Energetic Identity for Active Living
Heslane Fitness Brand Design
Heslane Fitness was conceived as a lighter, more complete way to build an active life. RDA developed a wellness brand identity that connects the promise of movement with the confidence of a premium member experience.
An upward graphic gesture, strong typography and a clear service language carry through the club environment and communication. The identity turns energy into a consistent experience rather than a one-off campaign.
- Brand Strategy
- Wellness Brand Identity
- Fitness Space Design
- Service Experience
Background
The brand needed to feel professional without becoming intimidating. Every signal, from the mark to the space, had to encourage people to keep moving and return to the habit.
An upward graphic gesture, strong typography and a clear service language carry through the club environment and communication. The identity turns energy into a consistent experience rather than a one-off campaign.
