A Contemporary Porcelain Brand Rooted in a Century of Craft
Hicyan traces its ceramic heritage to a porcelain workshop founded by Huang Qinghe in 1919. A century later, the fourth generation revived the family brand with the ambition to connect traditional craftsmanship with contemporary product culture. RDA translated that heritage into a concise identity built for a new generation of collectors and design-conscious customers.
A restrained wordmark, a distinctive cyan colour and a minimal application system align the brand with the precision of its porcelain. The identity extends across communication, packaging and spatial touchpoints, giving Hicyan a consistent presence while allowing the craftsmanship of each object to remain central.
- Porcelain Brand Strategy and Identity
- Packaging and Communication Design
- Retail and Spatial Design
Hicyan's story began in 1919, when Huang Qinghe established a handmade porcelain workshop known for its craftsmanship and quality.
Although production was interrupted by war and social change, the family's knowledge and commitment to porcelain endured across generations.
RDA created a minimal identity that reflects the precision, restraint and material sensitivity of Hicyan's contemporary porcelain.
A distinctive cyan colour connects packaging, communication and space, creating a memorable signature without overpowering the products.
