Refreshing an Established Western Restaurant Brand
KeepFresh is an established Western restaurant with a long local history. The project called for more than a visual refresh: the brand needed to preserve the familiarity valued by existing guests while becoming more relevant to a new generation of diners.
RDA connected the refreshed identity with signage, environmental graphics and the interior concept. The resulting system gives KeepFresh a more coherent presence from the street and entrance through to menus, dining spaces and everyday brand communication.
- Restaurant Brand Identity
- Signage and Wayfinding
- Interior Brand Concept
KeepFresh hopes to carry forward the tradition of Western cuisine and seeks to rediscover the freshness of the brand.
The new design is inspired by the concept of freshness, fresh ingredients, fresh culture and fresh experience..
Together with our client, we strived to create a brand that is fun, dynamic and makes the consumer experience part of the brand interaction.
