Refresh a restaurant brand to popular again.
As the earliest Western restaurant brand in Zibo, KeepFresh Restaurant is unique in the the region, and its successful operation for more than 10 years has given KeepFresh Restaurant a brilliant achievement that other competing peers have not been able to match. KeepFresh hopes to carry forward the tradition of Western cuisine and seeks to rediscover the freshness of the brand.
RDA refined the Keepfresh project into a clear brand identity design system for fresh food and restaurant brands. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
- Brand Identity
- Signage System
- Space Concept
KeepFresh hopes to carry forward the tradition of Western cuisine and seeks to rediscover the freshness of the brand.
The new design is inspired by the concept of freshness, fresh ingredients, fresh culture and fresh experience..
Together with our client, we strived to create a brand that is fun, dynamic and makes the consumer experience part of the brand interaction.
