Since its founding in 1961, Huaguang has led the innovation of Chinese ceramics, with its products often used as state gifts and collectibles. However, in an increasingly competitive market, the brand’s visual identity began to appear outdated and failed to effectively convey its core values. RDA recognized the need for a comprehensive brand overhaul, not just visually, but also in terms of brand personality and cultural expression. By reconstructing the logo, fonts, and redesigning the color system, RDA developed a minimalist yet powerful new visual identity. This new design reinforces Huaguang’s brand recognition while injecting it with a modern and forward-thinking aesthetic, positioning the brand for a renewed global presence.

RDA refined the Huaguang project into a clear brand identity design system for porcelain and ceramic lifestyle. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.