A Fresh Seafood Brand for Healthy Everyday Meals
Dang's Fish Seafood Brand Identity and Packaging
Dang's Fish brings Nordic deep-sea fish products into convenient, health-focused everyday meals. The business needed to communicate freshness, nutrition and ease without looking like a conventional frozen seafood label. RDA shaped the brand around a simple, optimistic idea that could move naturally from product shelf to breakfast table.
A bright colour palette, clear typography and an approachable visual system give the range immediate recognition. Packaging, communication and experiential retail applications work together to present Dang's Fish as a modern food brand rather than a seafood restaurant.
- Seafood Brand Identity
- Food Packaging Design
- Retail Experience Design
Dang's Fish selection, sourced from the deep-sea fish series of the Nordic region, provides a burst of vitality and essential nutrients for every morning. Dang's Fish offers more than just a product; it introduces a new healthy lifestyle.
RDA employed a minimalist design style paired with bright colors to convey the fresh vitality of the "Dang's Fish" brand to consumers. Our packaging design is not only easy to recognize but is also a part of the overall visual system of the brand, narrating the story of "Dang's Fish" from shelf to table in every detail. Through the creation of experiential stores, we helped the brand perfect its presentation and experience process.
