Technology Park Branding and Workplace Experience
Jinan International Trade Center supports technology businesses and enterprise incubation within Shandong's changing economy. The organisation needed an identity and headquarters environment that could communicate international ambition, growth and transformation to tenants, partners and visitors.
RDA developed the identity from the initial J and extended its themes of growth and transformation into the workplace. Varied office settings, materials, furniture and environmental graphics turn the headquarters into both a functional innovation hub and a coherent brand experience.
- Brand Identity
- Space Design
- Communication Design
JITC supports high-tech enterprise incubation and provides a platform for innovation within Shandong's changing economy.
RDA shaped the headquarters through varied workplace settings, material choices and furniture, creating an environment that supports different ways of working.
Environmental graphics and spatial storytelling allow the headquarters to function as both a workplace and a memorable expression of the JITC brand.
The space has the function of brand display and narration, making the visitor's journey more memorable.
