A Clearer System for Advanced Materials
Jonye Group Brand Design
Jonye Group develops advanced graphene and material applications through research, production and automation. RDA created a corporate brand identity that lets that technical ambition become visible in the headquarters and across the organisation.
A concise mark, modular graphics and architectural wayfinding work as one system. The identity gives material science a clear spatial presence, from reception to workspaces and visitor routes.
- Corporate Brand Identity
- Headquarters Design
- Wayfinding System
- Industrial Communication
Background
The brand needed to communicate scale and innovation without relying on generic technology imagery. The visual system also had to guide people through a complex workplace and welcome different audiences.
A concise mark, modular graphics and architectural wayfinding work as one system. The identity gives material science a clear spatial presence, from reception to workspaces and visitor routes.
Challenge
Jonye Group develops advanced graphene and material applications through research, production and automation. RDA created a corporate brand identity that lets that technical ambition become visible in the headquarters and across the organisation.
A concise mark, modular graphics and architectural wayfinding work as one system. The identity gives material science a clear spatial presence, from reception to workspaces and visitor routes.
