A Place Made for Gathering
Juyouzhai Brand Design
Juyouzhai is a restaurant built around the pleasure of meeting at the same table. RDA developed a hospitality identity that carries that social warmth through graphic language, service materials and dining space.
A simple graphic rhythm and tactile applications create a recognisable atmosphere. Identity and space work together so the promise of gathering is felt before the first dish arrives.
- Restaurant Brand Strategy
- Brand Identity
- Application System
- Restaurant Space Design
Background
The experience needed to feel generous without becoming busy. The visual system had to welcome groups, support everyday service and remain distinctive in a competitive dining landscape.
A simple graphic rhythm and tactile applications create a recognisable atmosphere. Identity and space work together so the promise of gathering is felt before the first dish arrives.
