A Refined Identity for Contemporary Dining
K100 Restaurant Brand Design
K100 introduced a more distinctive Western dining offer to its local market, pairing familiar hospitality with a contemporary point of view. RDA connected restaurant brand strategy, identity and communication into one experience.
Typography, menu structure, graphic details and spatial cues create a consistent dining language. The system gives the restaurant room to evolve without losing its original sense of welcome.
- Brand Strategy
- Restaurant Identity
- Menu & Communication Design
- Dining Space
Background
The concept needed to balance quality and approachability. It had to feel considered across food, service and atmosphere while still speaking naturally to a broad dining audience.
Typography, menu structure, graphic details and spatial cues create a consistent dining language. The system gives the restaurant room to evolve without losing its original sense of welcome.
